Professional Experience
UX Designer
Peace Center • 2023 – Current
- Implemented improved UTM procedures to track and analyze digital traffic, resulting in more informed marketing spends and budgeting.
- Identified and reduced friction points during a user’s journey, resulting in a smoother user experience and fewered abandoned sessions.
- Prioritized efforts to provide consistent branding across digital channels for a seamless flow from first point of contact to conversion.
- Successfully converted to Google Analytics 4 with custom events and data variables as well as fully archiving historical analytics.
- Directed 3rd-party vendors in updating CRM and website data structure for higher reporting accuracy.
- Continued duties of Digital Marketing Manager (see below).
Digital Marketing Manager
Peace Center • 2014 – 2022
- Developed and managed several websites dedicated to performing arts, venue rentals, confidential information, and press materials.
- Created and managed multiple weekly marketing email campaigns to a marketing list that grew from 115,000 to 215,000 subscribers.
- Integrated and utilized Google Analytics, Tag Manager, Search Console, and Optimize to improve site structure and increase ecommerce conversions 19% over a three year period.
- Used API connections to develop a data syncing process between CRM database and email service provider lists.
- Developed email automations and campaigns such as welcome programs, event reminders, and abandoned carts in Campaign Monitor and Wordfly – allowing for timely, personalized emails to subscribers and better workflows.
- Created print and digital materials including brochures, banners, window clings, ads, flyers, programs, and more.
- Created a variety of original and localized audio and visual assets including sizzle reals, interviews, ads, and radio spots.
- Defined brand assets and worked on campaign pieces for various touring performing artists and organizations.
- Managed two CRM system migrations and website integrations as one of the lead project managers.
- Managed third party vendors and relationships as needed.
- Photographed live events, venues, items, and people around the community.
- Collaborated with the Social Media Manager to plan and produce content for social media channels.
- Streamlined internal team processes to reduce workload on repetitive tasks.
Intake Specialist & Clinician
Compass of Carolina • 2022 – 2023
- Performed clinicial intakes and screening for clients.
- Implemented new payment systems and online learning modules to improve client experiences.
- Streamlined workflows and processes with digital forms and automated data processes.
- Continued duties of Counseling Intern (see below).
Counseling Intern
Compass of Carolina • 2021 – 2022
- Served as a individual, family, and group counselor for clients as assigned.
- Worked with other staff members to plan community outreach and education surrounding domestic violence prevention and useful resources.
Email Freelancer
Crunchy Roll • 2018
- Collaborated with marketing department to update daily ecommerce emails and provide completed files for scheduling.
- Improved production time for emails via batch updates.
Box Office Shift Supervisor
Peace Center • 2013 – 2014
- Managed team of customer service representatives.
- Resolved patron complaints and issues.
- Performed opening and closing duties for the box office as well as reporting for performances.
- Developed training program for new team members.
Customer Service Representative
Peace Center • 2012 – 2013
- Worked with a team of representatives to provide support to customers.
- Handled special projects, reports, and other duties as assigned.
Related Experience
Media Intern
North Greenville University
- Assisted with graphic design, layout, and photography.
- Worked with multiple university departments for information, assets, and multimedia campaigns.
- Created deliverables for web ads, banners, magazine, and other materials
as needed.
Yearbook Editor/Photo Editor
North Greenville University
- Oversaw layout, design, and production of university Yearbook.
- Developed and refined leadership and teamwork abilities.
- Collaborated with students and faculty to achieve goals.
- Implemented improved training procedures and communication policies.
Education
Wake Forest University
Winston-Salem, NC • 2022
Master of Arts in Counseling, Clinical Mental Health
North Greenville University
Greenville, SC • 2013
Bachelor of Arts in Digital Media, Visual Communications