Email marketing is one of the most important communication channels for organizations. It allows for personalized, meaningful content to be delivered to subscribers at any time and delivers strong results when done thoughtfully. My approach to email marketing blends strategic thinking, personalization, creativity, and precision to form a holistic approach to creating and sending campaigns.
Since 2014, I have used Email Service Providers such as Campaign Monitor and WordFly to craft small personalized reminders, deliver large campaigns to over 200,000 email addresses, and create automated and dynamic emails based on e-commerce or CRM events. To ensure every campaign was a success, I have utilized healthy list management, A/B testing, and analytics to enhance engagement rates and ensure subscribers are getting the emails they want to receive. I also focus on developing and updating branded templates that ensure a consistent and clean experience across various email clients and devices.
The gallery below contains examples of some emails over the years, using animations, gifs, enhanced branding, responsive design and more.
